Growth
Las Marias against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Las Marias's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Las Marias locations across 8 US states. Missouri, Ohio, and Texas hold 55% of them.
Tracked stores by state
- Missouri 2
- Ohio 2
- Texas 2
- California 1
- Colorado 1
- Florida 1
- Illinois 1
- North Carolina 1
Customer overlap
Who shops at Las Marias
Tracked chains Las Marias customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Buckeye Chuck's
100
Beppo Uno Pizzeria and Trattoria
99
Crooked Handle Brewing Company
88
Boscoe's Place
87
McMillers Carry Out
85
El Herradero Mexican Grill
83
Eikenberry's IGA
72
Sunset Meat Market
70
New Madison Mini Mart
67
The Russia Inn
64
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