Growth
La Cocina against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Cocina's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
34 tracked La Cocina locations across 20 US states. Texas, California, and New York hold 38% of them.
Tracked stores by state
- Texas 5
- California 4
- New York 4
- Florida 2
- Illinois 2
- New Jersey 2
- Oregon 2
- Alabama 1
- Arizona 1
- Georgia 1
- Idaho 1
- Indiana 1
- Kentucky 1
- Maryland 1
- Montana 1
- North Dakota 1
- Nebraska 1
- Utah 1
- Washington 1
- Wyoming 1
Customer overlap
Who shops at La Cocina
Tracked chains La Cocina customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
WyHy Federal Credit Union
100
Frank's Butcher Shop and Liquor
97
FireRock Steakhouse
92
J's Pub & Grill
88
El Mark-O Lanes
83
Wyoming Ale Works
81
Wyoming Discount Liquor
73
Eggington's
68
Rocky Mountain Animal Hospital
65
Paradise Valley Liquors
63
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