Growth
Krispy Krunchy Chicken against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Krispy Krunchy Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chick-fil-A | +4.8% |
| 2 | Raising Cane's Chicken Fingers | -4.8% |
| 3 | Popeyes Louisiana Kitchen | -4.5% |
| 4 | KFC | -10.7% |
| 5 | Zaxby's | +1.1% |
| 6 | Wingstop | -6.4% |
| 7 | Bojangles' | +0.6% |
| 8 | Dave's Hot Chicken | +15.5% |
| 9 | Church's Chicken | +3.8% |
| 10 | Slim Chickens | -3.3% |
| 58 | Krispy Krunchy Chicken | -4.0% |
Share of tracked category spend, indexed
Store footprint
Store map
95 tracked Krispy Krunchy Chicken locations across 20 US states. Michigan, California, and Florida hold 46% of them.
Tracked stores by state
- Michigan 20
- California 15
- Florida 9
- Ohio 7
- Texas 7
- Georgia 5
- Illinois 5
- New York 5
- Pennsylvania 4
- New Jersey 3
- Wisconsin 3
- Massachusetts 2
- Maryland 2
- Virginia 2
- Delaware 1
- Kentucky 1
- Louisiana 1
- Mississippi 1
- Nevada 1
- South Carolina 1
Customer overlap
Who shops at Krispy Krunchy Chicken
Tracked chains Krispy Krunchy Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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