Growth
Krispy Krunchy Chicken against its category
The biggest tracked US chicken restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Krispy Krunchy Chicken's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Buffalo Wild Wings
|
-0.4% |
| 2 |
P
Popeyes Louisiana Kitchen
|
-2.1% |
| 3 |
W
Wingstop
|
-2.8% |
| 4 |
Z
Zaxby's
|
+5.6% |
| 5 |
B
Bojangles'
|
+2.8% |
| 6 |
C
Church's Chicken
|
+6.3% |
| 7 |
R
Roosters
|
+1.8% |
| 8 |
S
Slim Chickens
|
-1.0% |
| 9 |
P
Pollo Tropical
|
+5.5% |
| 10 |
P
Pluckers Wing Bar
|
+4.0% |
| 56 |
K
Krispy Krunchy Chicken
|
+1.7% |
Share of tracked category spend, indexed
Store footprint
Store map
91 tracked Krispy Krunchy Chicken locations across 20 US states.
Tracked stores by state
- Michigan 19
- California 14
- Florida 8
- Ohio 6
- Texas 6
- Georgia 5
- Illinois 5
- New York 5
- New Jersey 4
- Pennsylvania 4
- Wisconsin 3
- Massachusetts 2
- Maryland 2
- Virginia 2
- Delaware 1
- Kentucky 1
- Louisiana 1
- Mississippi 1
- Nevada 1
- South Carolina 1
Customer overlap
Who shops at Krispy Krunchy Chicken
Tracked chains Krispy Krunchy Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Greenfield Market
100
G
Glory Supermarket
80
I
Imperial Fresh Market
60
A
AAA Fuels
59
S
Starter's Bar and Grill
58
C
City of Detroit
57
City of Detroit
57
L
L Georges Coney Island
55
R
Ridis
47
N
Nicky D's
44
D
DTE Energy
43
DTE Energy
43
More trends