Growth
Joe's Pizza against its category
The biggest tracked US pizzerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Joe's Pizza's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Mellow Mushroom | -1.1% |
| 2 | LaRosa's Pizzeria | -3.0% |
| 3 | Barro's Pizza | +0.2% |
| 4 | Idaho Pizza Company | +3.0% |
| 5 | Pizza King | -10.0% |
| 6 | Dion's | - |
| 7 | Grimaldi's | +7.7% |
| 8 | Giordano's Pizza | +2.1% |
| 9 | Rosati's Pizza | +12.8% |
| 10 | Tony's Pizza | +2.8% |
| 20 | Joe's Pizza | +9.3% |
Share of tracked category spend, indexed
Store footprint
Store map
63 tracked Joe's Pizza locations across 14 US states. New York, New Jersey, and California hold 49% of them.
Tracked stores by state
- New York 15
- New Jersey 9
- California 7
- Illinois 7
- Pennsylvania 7
- Virginia 4
- Florida 3
- Texas 3
- Iowa 2
- Michigan 2
- Connecticut 1
- Massachusetts 1
- Minnesota 1
- Ohio 1
Customer overlap
Who shops at Joe's Pizza
Tracked chains Joe's Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Walton Big M
100
Walton Diner
45
Big M Supermarket
38
Hamden Filling Station
36
MTA
36
Cy & Charley's
32
Delhi Telephone Company
24
Jubilee Market Place
23
Old Towne Sports Pub
20
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