Growth
Jalapenos Mexican Grill against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Jalapenos Mexican Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 196 | J Jalapenos Mexican Grill | - |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Jalapenos Mexican Grill locations across 7 US states.
Customer overlap
Who shops at Jalapenos Mexican Grill
Tracked chains Jalapenos Mexican Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Ken's IGA
100
Ken's IGA
100
E
El Real
82
J
Jalapeno's Mexican Restaurant
82
G
Greenside Bar & Grille
79
1
108 Ale House
71
H
Hunter's Arsenal
63
C
Coastal Electric Cooperative
61
Coastal Electric Cooperative
61
R
Randall's Beverage Center
61
G
Gay's Hops and Schnapps
59
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