Growth
Illusions against its category
The biggest tracked US hair salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Illusions's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Great Clips | +3.9% |
| 2 | Sport Clips Haircuts | +0.9% |
| 3 | Supercuts | -2.6% |
| 4 | Hair Cuttery | +3.0% |
| 5 | SmartStyle | -30.8% |
| 6 | Fantastic Sams | -7.3% |
| 7 | Cost Cutters | -1.8% |
| 8 | Sharkey's Cuts for Kids | +12.4% |
| 9 | Cookie Cutters Haircuts for Kids | -6.7% |
| 10 | Mitchell's Salon & Day Spa | - |
| 128 | Illusions | +16.8% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Illusions locations across 10 US states. Alabama, Illinois, and Virginia hold 46% of them.
Tracked stores by state
- Alabama 2
- Illinois 2
- Virginia 2
- Georgia 1
- Massachusetts 1
- New Jersey 1
- New York 1
- South Carolina 1
- Texas 1
- West Virginia 1
Customer overlap
Who shops at Illusions
Tracked chains Illusions customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
La Lobera
100
Smoker Friendly's Liquor Express
30
King's New York Pizza
24
King's Pizza
15
Orr's Farm Market
14
Martinsburg
11
Fiesta Tapatia
9
Las Trancas
8
MARTIN’S
7
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