Growth
Headquarters against its category
The biggest tracked US beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Headquarters's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
European Wax Center
|
-5.7% |
| 2 |
E
Excalibur Hotel & Casino
|
-1.9% |
| 3 |
A
Amazing Lash Studio
|
-32.4% |
| 4 |
T
The Lash Lounge
|
+15.9% |
| 5 | H Hair Depot | - |
| 6 |
W
Waxing the City
|
-0.3% |
| 7 | T The Hair Palace | - |
| 8 | S Sugaring NYC | -10.3% |
| 9 |
B
Brazilian Wax by Andreia
|
-2.6% |
| 10 | C Canyon Ranch | +7.0% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Headquarters locations across 11 US states.
Tracked stores by state
- Iowa 2
- Florida 1
- Kentucky 1
- Louisiana 1
- Maine 1
- New Jersey 1
- New York 1
- Pennsylvania 1
- Tennessee 1
- Texas 1
- Washington 1
Customer overlap
Who shops at Headquarters
Tracked chains Headquarters customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Turnip Truck
100
O
Otto's Bar
60
D
Dose
36
S
Star Bagel Cafe
32
D
Dozen Bakery
29
E
Elegy Coffee
28
G
Gallrein Farms
24
O
Osa Coffee Roasters
22
F
Forevermore Coffee, Matcha & Goods
22
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