Growth
Harley-Davidson against its category
The biggest tracked US motorcycle dealer chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Harley-Davidson's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Cycle Gear | +4.4% |
| 2 | Harley-Davidson | -1.9% |
| 3 | RideNow Powersports | -53.6% |
| 4 | Mountain Motorsports | +4.6% |
| 5 | Young Powersports | +16.6% |
| 6 | Karl Malone Powersports | -18.2% |
| 7 | Carl's Cycle Sales | +1.3% |
| 8 | Coleman PowerSports | -20.9% |
| 9 | Moto United | +1.3% |
| 10 | Indian Motorcycle | +11.4% |
Share of tracked category spend, indexed
Store footprint
Store map
179 tracked Harley-Davidson locations across 43 US states. California, Florida, and Ohio hold 21% of them.
Tracked stores by state
- California 16
- Florida 11
- Ohio 11
- Indiana 10
- Texas 10
- Georgia 8
- North Carolina 7
- Kentucky 6
- Michigan 6
- New York 6
- Pennsylvania 6
- Iowa 5
- Illinois 5
- Nevada 5
- Tennessee 5
- Wisconsin 5
- Alabama 4
- Maryland 4
- Minnesota 4
- Missouri 4
- Arizona 3
- Colorado 3
- Louisiana 3
- Oklahoma 3
- Utah 3
- Washington 3
- Arkansas 2
- Connecticut 2
- Kansas 2
- New Hampshire 2
- South Dakota 2
- Virginia 2
- Idaho 1
- Massachusetts 1
- Maine 1
- Mississippi 1
- Montana 1
- North Dakota 1
- New Mexico 1
- Oregon 1
- South Carolina 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at Harley-Davidson
Tracked chains Harley-Davidson customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J&P Cycles
100
Adamec Harley Davidson
75
Cycle Gear
32
Casey's
15
Terre Haute
14
Menards
10
Marathon
10
More trends