Growth
Harley-Davidson against its category
The biggest tracked US motorcycle dealers chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Harley-Davidson's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Harley-Davidson
|
-2.7% |
| 2 | R RideNow Powersports | -15.8% |
| 3 | K Karl Malone Powersports | -1.3% |
| 4 | Y Young Powersports | -18.7% |
| 5 |
C
Carl's Cycle Sales
|
+12.7% |
| 6 | C Coleman PowerSports | - |
| 7 | M Moto United | -7.9% |
| 8 | H High Desert Harley-Davidson | -0.8% |
| 9 |
A
Adamec Harley Davidson
|
+3.2% |
| 10 | C Cycle City Hawaii | -10.5% |
Share of tracked category spend, indexed
Store footprint
Store map
48 tracked Harley-Davidson locations across 23 US states.
Tracked stores by state
- Florida 6
- Ohio 6
- Indiana 5
- Alabama 3
- Georgia 3
- Kentucky 3
- Texas 3
- Maryland 2
- Pennsylvania 2
- Utah 2
- Arizona 1
- California 1
- Delaware 1
- Iowa 1
- Michigan 1
- New Hampshire 1
- New Jersey 1
- Nevada 1
- South Dakota 1
- Tennessee 1
- Virginia 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Harley-Davidson
Tracked chains Harley-Davidson customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
J&P Cycles
100
J&P Cycles
100
A
Adamec Harley Davidson
69
Adamec Harley Davidson
69
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