Growth
Happy Garden against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Happy Garden's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
| 76 | Happy Garden | -0.4% |
Share of tracked category spend, indexed
Store footprint
Store map
46 tracked Happy Garden locations across 21 US states. California, New York, and Pennsylvania hold 39% of them.
Tracked stores by state
- California 9
- New York 5
- Pennsylvania 4
- Ohio 3
- Oregon 3
- West Virginia 3
- Massachusetts 2
- New Jersey 2
- Virginia 2
- Washington 2
- Connecticut 1
- Florida 1
- Georgia 1
- Indiana 1
- Maryland 1
- Minnesota 1
- Missouri 1
- North Carolina 1
- New Mexico 1
- Nevada 1
- Tennessee 1
Customer overlap
Who shops at Happy Garden
Tracked chains Happy Garden customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Foods Etc IGA
100
Gwynn Tire Service
62
Butterfly Liquors Inc.
59
Say-Boy Restaurant
59
Marvals Sentry Market
57
Mendo Mill & Lumber Co
56
Big Valley Market and Fuel
48
Uncle Buddy's Pumps
43
Kumo Japan
40
La Monarca Market
39
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