Growth
Hacienda Real against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hacienda Real's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Hacienda Real locations across 7 US states.
Customer overlap
Who shops at Hacienda Real
Tracked chains Hacienda Real customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Burnt Barrel Social
100
J
Janesville City Hall
89
B
Blackhawk Community Credit Union
78
Blackhawk Community Credit Union
78
B
Barkley's Burgers, Brews & Dawgs
78
T
The Oaks Grille
75
T
The Turf Room
70
E
El-Ra Bowl
67
B
Badger Veterinary Hospital
66
R
Road Dawg Saloon
65
L
Livia Italian Eatery
63
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