Growth
Williams Chicken against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Williams Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chick-fil-A | +4.8% |
| 2 | Raising Cane's Chicken Fingers | -4.8% |
| 3 | Popeyes Louisiana Kitchen | -4.5% |
| 4 | KFC | -10.7% |
| 5 | Zaxby's | +1.1% |
| 6 | Wingstop | -6.4% |
| 7 | Bojangles' | +0.6% |
| 8 | Dave's Hot Chicken | +15.5% |
| 9 | Church's Chicken | +3.8% |
| 10 | Slim Chickens | -3.3% |
| 60 | Williams Chicken | -9.5% |
Share of tracked category spend, indexed
Store footprint
Store map
34 tracked Williams Chicken locations across 1 US state. All of them are in Texas.
Tracked stores by state
- Texas 34
Customer overlap
Who shops at Williams Chicken
Tracked chains Williams Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Jenny's Beauty Supply
100
Henderson Chicken
79
Ten Minute Oil Change
58
Spirits Depot
49
Greedy's
49
Packing House Market
47
River Cut Rate Liquor
46
Ramses Oil Depot
46
Hair Center Beauty Supply
45
Kilo Beverages
45
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