Growth
Girl Scouts against its category
The biggest tracked US youth organizations chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Girl Scouts's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Boy Scouts of America
|
-12.9% |
| 2 | G Girl Scouts | +2.7% |
| 3 | T The Martinsville Youth Center | +7.2% |
| 4 | C Colonie Youth Center | +2.1% |
| 5 | D Drum CYSS | -2.4% |
| 6 |
Y
YMCA of Central Stark County
|
-12.6% |
| 7 | B Baldwin FFA | -1.2% |
| 8 |
P
Prattville YMCA
|
-29.3% |
| 9 | S Saratoga Springs FC | -24.9% |
| 10 | C Coryell County 4-H | -52.0% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Girl Scouts locations across 13 US states.
Tracked stores by state
- California 3
- Texas 3
- Illinois 2
- Michigan 2
- Virginia 2
- Iowa 1
- Indiana 1
- Kentucky 1
- Ohio 1
- Oregon 1
- Pennsylvania 1
- Tennessee 1
- Washington 1
Customer overlap
Who shops at Girl Scouts
Tracked chains Girl Scouts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fort Knox Commissary
100
C
Circles of Peace
98
N
Norton Healthcare
68
Norton Healthcare
68
H
Hardin County Coroner Office
62
C
Corporate Office Furniture
56
G
Gustavo's Mexican Grill
51
P
Paul's Fruit Market
48
More trends