Growth
Girl Scouts against its category
The biggest tracked US youth organizations chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Girl Scouts's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Boy Scouts of America
|
+2.5% |
| 2 | G Girl Scouts | -15.5% |
| 3 |
Y
YMCA of Central Stark County
|
-2.2% |
| 4 | C Colonie Youth Center | +3.1% |
| 5 | S Soccer Shots | - |
| 6 |
S
Soccer Shots Pittsburgh
|
- |
| 7 | V Valley Shore YMCA | +1.1% |
| 8 | W Washtenaw County 4-H | -6.7% |
| 9 |
I
i9 Sports
|
- |
| 10 | G Grand Traverse Bay YMCA | -2.5% |
Share of tracked category spend, indexed
Store footprint
Store map
72 tracked Girl Scouts locations across 28 US states and DC.
Tracked stores by state
- California 16
- Ohio 6
- Texas 5
- Pennsylvania 4
- Colorado 3
- Illinois 3
- Kentucky 3
- Michigan 3
- New Jersey 3
- Tennessee 3
- North Carolina 2
- Virginia 2
- Washington 2
- Wisconsin 2
- Arkansas 1
- Arizona 1
- Connecticut 1
- District of Columbia 1
- Florida 1
- Georgia 1
- Iowa 1
- Indiana 1
- Kansas 1
- Missouri 1
- Mississippi 1
- Nevada 1
- New York 1
- Oregon 1
- Rhode Island 1
Customer overlap
Who shops at Girl Scouts
Tracked chains Girl Scouts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fort Knox Commissary
100
P
Paul's Fruit Market
60
G
Gustavo's Mexican Grill
52
H
Heine Brothers Coffee
46
Heine Brothers Coffee
46
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