Growth
Girl Scouts against its category
The biggest tracked US youth organization chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Girl Scouts's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Boy Scouts of America | +8.8% |
| 2 | Girl Scouts | -5.1% |
| 3 | Boys & Girls Club | -15.1% |
| 4 | Colonie Youth Center | +9.6% |
| 5 | Prattville YMCA | -24.9% |
| 6 | Soccer Shots Pittsburgh | - |
| 7 | Valley Shore YMCA | -5.0% |
| 8 | Scouting America | +13.6% |
| 9 | YMCA of Central Stark County | -18.5% |
| 10 | Grand Traverse Bay YMCA | -0.4% |
Share of tracked category spend, indexed
Store footprint
Store map
76 tracked Girl Scouts locations across 27 US states and DC. California, Ohio, and Texas hold 38% of them.
Tracked stores by state
- California 16
- Ohio 7
- Texas 6
- Pennsylvania 4
- Illinois 3
- Kentucky 3
- Michigan 3
- New Jersey 3
- Tennessee 3
- Arkansas 2
- Colorado 2
- Connecticut 2
- Indiana 2
- North Carolina 2
- Utah 2
- Virginia 2
- Washington 2
- Wisconsin 2
- Arizona 1
- District of Columbia 1
- Florida 1
- Iowa 1
- Kansas 1
- Missouri 1
- Mississippi 1
- Nevada 1
- New York 1
- Oregon 1
Customer overlap
Who shops at Girl Scouts
Tracked chains Girl Scouts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Fort Knox Commissary
100
Giant Food
60
Kroger
55
Paul's Fruit Market
52
El Nopal
51
Gustavo's Mexican Grill
46
Velocity Wings
44
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