Growth
Elite Fitness against its category
The biggest tracked US gym chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Elite Fitness's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
Y
YMCA
|
-7.2% |
| 2 |
C
Crunch Fitness
|
- |
| 3 |
P
Planet Fitness
|
-31.8% |
| 4 |
E
Equinox
|
-2.9% |
| 5 |
L
Life Time
|
- |
| 6 |
E
EōS Fitness
|
- |
| 7 |
G
Gold's Gym
|
-19.6% |
| 8 |
A
Anytime Fitness
|
+0.3% |
| 9 |
U
UFC GYM
|
-4.2% |
| 10 |
O
Onelife Fitness
|
-53.5% |
| 88 | E Elite Fitness | - |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Elite Fitness locations across 11 US states.
Customer overlap
Who shops at Elite Fitness
Tracked chains Elite Fitness customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Scott County Clerk
100
G
Georgetown Liquor Mart
95
G
Galvin's
67
O
OEC Japanese Express
26
C
Country Boy Brewing
15
F
Franks Donuts
11
M
Malone's Palomar
11
Malone's Palomar
11
U
UK HealthCare
6
UK HealthCare
6
More trends