Growth
El Rancho Viejo against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Rancho Viejo's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked El Rancho Viejo locations across 8 US states.
Customer overlap
Who shops at El Rancho Viejo
Tracked chains El Rancho Viejo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
La Center Marketplace
100
P
Playmakers Sports Bar and Grill
86
P
PNW Pizza Company
50
O
Old Town Burger & Breakfast
49
C
Cowlitz Tobacco Outlet
48
B
Battle Ground Produce
47
T
Taps Beer Reserve
46
L
La Center
43
K
Keo Thai Cuisine
42
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