Growth
El Mezcal against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Mezcal's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked El Mezcal locations across 12 US states.
Customer overlap
Who shops at El Mezcal
Tracked chains El Mezcal customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Ridis Car wash & Gas Station
100
F
Fort Stewart Commissary
74
D
Defiance Veterinary Clinic
62
M
Mobile Veterinary Practice
57
R
Richard's Liquors WI
48
T
The Ridges Golf Course
45
S
Sweetwater Chophouse
45
D
Defiance Pancake House
43
D
Defiance Beverage Center
42
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