Growth
El Mexicano against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Mexicano's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 97 | El Mexicano | -0.2% |
Share of tracked category spend, indexed
Store footprint
Store map
42 tracked El Mexicano locations across 21 US states. Texas, Indiana, and California hold 43% of them.
Tracked stores by state
- Texas 11
- Indiana 4
- California 3
- Illinois 2
- Kentucky 2
- North Carolina 2
- New Jersey 2
- Oklahoma 2
- South Carolina 2
- Alabama 1
- Georgia 1
- Louisiana 1
- Maryland 1
- Maine 1
- Minnesota 1
- Missouri 1
- Mississippi 1
- Nebraska 1
- New York 1
- Tennessee 1
- Utah 1
Customer overlap
Who shops at El Mexicano
Tracked chains El Mexicano customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Barrett's Foodtown
100
Utah DMV Richfield Office
82
Gunnison Market
79
Jorgensen's
52
Sevier Valley Oil
49
Ogden's Superstore
47
IFA Country Store
35
Shelle's
34
JT Auto Works
32
Salina Home Center
31
More trends