Growth
El Mariachi Loco against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Mariachi Loco's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked El Mariachi Loco locations across 9 US states.
Tracked stores by state
- New Jersey 2
- Tennessee 2
- Alabama 1
- Florida 1
- Massachusetts 1
- Missouri 1
- Mississippi 1
- Texas 1
- West Virginia 1
Customer overlap
Who shops at El Mariachi Loco
Tracked chains El Mariachi Loco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Terry's Grocery
100
H
Happy Hour
63
D
Dan's Hardware
53
K
KL Nail and Spa
51
R
Russellcsd
45
P
Panther Quick Stop
40
S
Sabraton Station
37
R
Rio Verde
33
A
Acapulco's Mexican Grill
31
B
Bagliani's Market
31
Bagliani's Market
31
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