Growth
El Jalisco against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Jalisco's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 90 | El Jalisco | -2.6% |
Share of tracked category spend, indexed
Store footprint
Store map
33 tracked El Jalisco locations across 14 US states. Florida, Texas, and Alabama hold 55% of them.
Tracked stores by state
- Florida 10
- Texas 5
- Alabama 3
- South Carolina 3
- Illinois 2
- Missouri 2
- Georgia 1
- Kansas 1
- Kentucky 1
- Massachusetts 1
- Oklahoma 1
- Oregon 1
- Pennsylvania 1
- West Virginia 1
Customer overlap
Who shops at El Jalisco
Tracked chains El Jalisco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Hurlburt
100
Go Moore Store
94
Edwardo's Pizza and Subs
83
Tallahassee Memorial HealthCare
73
Peddler Food Store
69
Dale Earnhardt Jr. Chevrolet
69
Hurlburt Shopette
67
Tyndall AFB Commissary
65
Diego's Burrito Factory
64
Pan Food Stores
64
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