Growth
East Meets West against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks East Meets West's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
+1.3% |
| 2 | W WinStar World Casino and Resort | - |
| 3 |
M
Miniso
|
+17.2% |
| 4 |
T
The Paper Store
|
-5.7% |
| 5 | E Earthbound Trading Co. | -12.7% |
| 6 |
A
Alvin's Island
|
-9.9% |
| 7 |
P
Painted Tree Boutiques
|
-38.1% |
| 8 |
S
Sunsations
|
-15.9% |
| 9 | V Vance Outdoors | -2.3% |
| 10 |
B
Banner's Hallmark Shop
|
-42.7% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked East Meets West locations across 6 US states.
Tracked stores by state
- New Jersey 9
- Pennsylvania 3
- California 1
- Connecticut 1
- New York 1
- Tennessee 1
Customer overlap
Who shops at East Meets West
Tracked chains East Meets West customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Toms River
100
S
Suburban Liquor Shop
81
W
West Side Market
59
S
Sofia's Taqueria
25
B
Burger 25
24
Burger 25
24
More trends