Growth
Diesel against its category
The biggest tracked US men's apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Diesel's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Men's Wearhouse
|
+1.2% |
| 2 |
P
Polo Ralph Lauren Factory Store
|
-4.1% |
| 3 |
J
Jos. A. Bank
|
-2.0% |
| 4 |
R
Ralph Lauren
|
+6.3% |
| 5 |
B
Brooks Brothers
|
+0.1% |
| 6 |
P
Polo Ralph Lauren
|
-4.3% |
| 7 |
S
Suitsupply
|
- |
| 8 |
L
Lacoste
|
+8.6% |
| 9 |
J
Johnston & Murphy
|
-2.9% |
| 10 |
T
TravisMathew Apparel
|
+13.3% |
| 22 |
D
Diesel
|
-3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Diesel locations across 13 US states.
Tracked stores by state
- California 5
- Florida 2
- Nevada 2
- New York 2
- Georgia 1
- Hawaii 1
- Illinois 1
- Massachusetts 1
- New Jersey 1
- Pennsylvania 1
- Texas 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Diesel
Tracked chains Diesel customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
C.C. Attle's
100
T
The Lumber Yard Bar
66
T
The Cuff Complex
62
M
Madison Pub
45
M
Massive
30
D
Doghouse Leathers
27
P
Pony
25
S
Steamworks Seattle
22
More trends