Growth
Coca-Cola against its category
The biggest tracked US drinks by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Coca-Cola's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Coca-Cola | -6.6% |
| 2 | Coca-Cola Bottling Co. | +17.6% |
| 3 | Pepsi Bottling Group | -28.8% |
| 4 | Pepsi Bottling Ventures | - |
| 5 | The Pop Shoppe | - |
| 6 | Minges Bottling Group | - |
| 7 | Primo Water | - |
| 8 | Swire Coca-Cola | - |
| 9 | Pepsi | -62.1% |
| 10 | Wateria | - |
Share of tracked category spend, indexed
Store footprint
Store map
81 tracked Coca-Cola locations across 28 US states and DC. Florida, Ohio, and California hold 31% of them.
Tracked stores by state
- Florida 13
- Ohio 7
- California 5
- Georgia 5
- Virginia 5
- Indiana 4
- North Carolina 4
- Tennessee 4
- Colorado 3
- Illinois 3
- Oregon 3
- Pennsylvania 3
- Arizona 2
- Iowa 2
- Kentucky 2
- Texas 2
- Washington 2
- Alabama 1
- District of Columbia 1
- Idaho 1
- Kansas 1
- Louisiana 1
- Maryland 1
- Michigan 1
- Missouri 1
- Mississippi 1
- Nebraska 1
- New Mexico 1
- South Carolina 1
Customer overlap
Who shops at Coca-Cola
Tracked chains Coca-Cola customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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