Growth
Pepsi against its category
The biggest tracked US drinks by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pepsi's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Coca-Cola | -6.6% |
| 2 | Coca-Cola Bottling Co. | +17.6% |
| 3 | Pepsi Bottling Group | -28.8% |
| 4 | Pepsi Bottling Ventures | - |
| 5 | The Pop Shoppe | - |
| 6 | Minges Bottling Group | - |
| 7 | Primo Water | - |
| 8 | Swire Coca-Cola | - |
| 9 | Pepsi | -62.1% |
| 10 | Wateria | - |
Share of tracked category spend, indexed
Store footprint
Store map
37 tracked Pepsi locations across 16 US states and DC. Ohio, Virginia, and Florida hold 43% of them.
Tracked stores by state
- Ohio 9
- Virginia 4
- Florida 3
- North Carolina 3
- South Carolina 3
- Illinois 2
- Oregon 2
- Washington 2
- District of Columbia 1
- Georgia 1
- Kansas 1
- Kentucky 1
- Maryland 1
- Minnesota 1
- New York 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at Pepsi
Tracked chains Pepsi customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Salisbury University
52
Royal Farms
29
Food Lion
28
Choptank Electric Cooperative
26
Wicomico Wine & Spirits
25
Delaware Electric Cooperative
24
Plaza Tapatia
23
Super Quik
22
Refuel
20
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