Growth
Bluestone Lane against its category
The biggest tracked US coffee chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bluestone Lane's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Starbucks | -10.1% |
| 2 | Dunkin' | -9.1% |
| 3 | Dutch Bros Coffee | -0.1% |
| 4 | 7 Brew Coffee | - |
| 5 | Scooter's Coffee | +5.5% |
| 6 | Tim Hortons | -8.2% |
| 7 | Biggby Coffee | -13.3% |
| 8 | Black Rock Coffee Bar | +5.1% |
| 9 | Caribou Coffee | +3.1% |
| 10 | Better Buzz Coffee | +19.4% |
| 33 | Bluestone Lane | -15.9% |
Share of tracked category spend, indexed
Store footprint
Store map
69 tracked Bluestone Lane locations across 8 US states and DC. New York, California, and District of Columbia hold 78% of them.
Tracked stores by state
- New York 27
- California 19
- District of Columbia 8
- New Jersey 4
- Pennsylvania 4
- Texas 4
- Massachusetts 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at Bluestone Lane
Tracked chains Bluestone Lane customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
DeCicco & Sons
100
MTA
78
Equinox
76
Rittenhouse Market
75
Charles Hotel
46
Draeger's Market
41
Major Food Group
39
Citarella
38
Chelsea Piers
35
More trends