Growth
Big Boy against its category
The biggest tracked US family restaurants & diners by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Big Boy's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Cracker Barrel Old Country Store | +0.1% |
| 2 | IHOP | -2.2% |
| 3 | Waffle House | +7.1% |
| 4 | Denny's | -7.2% |
| 5 | Bob Evans | -0.0% |
| 6 | Black Bear Diner | +9.9% |
| 7 | Eat'n Park | -2.9% |
| 8 | Perkins American Food Co. | -0.0% |
| 9 | Silver Diner | -2.4% |
| 10 | Village Inn | +5.3% |
| 24 | Big Boy | -26.7% |
Share of tracked category spend, indexed
Store footprint
Store map
72 tracked Big Boy locations across 9 US states. Michigan, Ohio, and California hold 89% of them.
Tracked stores by state
- Michigan 48
- Ohio 14
- California 2
- Indiana 2
- Kentucky 2
- Florida 1
- North Carolina 1
- Pennsylvania 1
- Wisconsin 1
Customer overlap
Who shops at Big Boy
Tracked chains Big Boy customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Meijer
100
Family Fare
41
Freddies Family Market
38
Presque Isle Electric & Gas Co-Op
37
DTE Energy
32
Northland Speed Mart
32
More trends