Growth
American Red Cross against its category
The biggest tracked US charities & nonprofits by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks American Red Cross's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Habitat for Humanity | +0.9% |
| 2 | Salvation Army | -2.1% |
| 3 | VFW | -0.8% |
| 4 | Turning Point | -0.8% |
| 5 | Boys & Girls Clubs of America | +4.7% |
| 6 | Volunteers of America | -20.8% |
| 7 | Veterans of Foreign Wars | -10.5% |
| 8 | The Lovelady Center | - |
| 9 | Catholic Charities | -28.0% |
| 10 | Guilderland Food Pantry | - |
| 14 | American Red Cross | -11.9% |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked American Red Cross locations across 18 US states and DC. California, Florida, and Alabama hold 43% of them.
Tracked stores by state
- California 8
- Florida 3
- Alabama 2
- Pennsylvania 2
- Arkansas 1
- Arizona 1
- Connecticut 1
- District of Columbia 1
- Georgia 1
- Idaho 1
- Indiana 1
- Kentucky 1
- Massachusetts 1
- Maryland 1
- Maine 1
- Minnesota 1
- New York 1
- Ohio 1
- Virginia 1
Customer overlap
Who shops at American Red Cross
Tracked chains American Red Cross customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends