Growth
Norm's against its category
The biggest tracked US family restaurants & diners by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Norm's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Cracker Barrel Old Country Store | +0.1% |
| 2 | IHOP | -2.2% |
| 3 | Waffle House | +7.1% |
| 4 | Denny's | -7.2% |
| 5 | Bob Evans | -0.0% |
| 6 | Black Bear Diner | +9.9% |
| 7 | Eat'n Park | -2.9% |
| 8 | Perkins American Food Co. | -0.0% |
| 9 | Silver Diner | -2.4% |
| 10 | Village Inn | +5.3% |
| 30 | Norm's | +1.4% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Norm's locations across 2 US states. California holds 95% of them.
Tracked stores by state
- California 19
- Nevada 1
Customer overlap
Who shops at Norm's
Tracked chains Norm's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Jack's Whittier Restaurant
100
Douglas Drive-In Restaurant
70
Lascari's Italian Cucina
69
Mr. Giant
63
Veracruz Family Restaurant
62
Rick's Drive In & Out
59
Tacos Baja
57
Whittier Village Cinemas
54
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