Growth
Allure Salon against its category
The biggest tracked US beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Allure Salon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
European Wax Center
|
-5.7% |
| 2 |
E
Excalibur Hotel & Casino
|
-1.9% |
| 3 |
A
Amazing Lash Studio
|
-32.4% |
| 4 |
T
The Lash Lounge
|
+15.9% |
| 5 | H Hair Depot | - |
| 6 |
W
Waxing the City
|
-0.3% |
| 7 | T The Hair Palace | - |
| 8 | S Sugaring NYC | -10.3% |
| 9 |
B
Brazilian Wax by Andreia
|
-2.6% |
| 10 | C Canyon Ranch | +7.0% |
| 185 | A Allure Salon | -11.1% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Allure Salon locations across 12 US states.
Customer overlap
Who shops at Allure Salon
Tracked chains Allure Salon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pizzeria DiMeo
100
A
Atlantic Apothecary
99
T
The Right Bottle
77
S
Smyrna Community Hardware
66
B
Brick Works Brewing and Eats
59
M
Marmy's Creamery
39
S
Smyrna Diner
36
W
Willey Farms
24
P
Poliseno's Pizzeria
22
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