Trends · data through September 2026

Upscale & Natural Grocers in Utah

Iceflower tracks 86 stores from 38 upscale & natural grocers in Utah. Trader Joe's grew fastest over the last year, ahead of The Fresh Market and Good Earth Markets.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
38
Tracked stores
86
Consumer panel
130M+

Growth ranking

Fastest-growing tracked upscale & natural grocers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Trader Joe's and The Fresh Market sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Trader Joe's logo Trader Joe's - +7.8%
2 T The Fresh Market logo The Fresh Market - +3.8%
3 G Good Earth Markets logo Good Earth Markets - +3.2%
4 W Whole Foods Market logo Whole Foods Market ▲2 +1.4%
5 H Harmons logo Harmons - -0.3%
6 R Redmond Heritage Farm Store logo Redmond Heritage Farm Store - -7.2%
7 S Sprouts Farmers Market logo Sprouts Farmers Market - -8.4%
8 N Natural Grocers logo Natural Grocers - -8.5%
9 F Fresh Market logo Fresh Market ▼2 -9.5%
10 C CBD Essentials - -41.9%
  • Harmons
  • Trader Joe's
  • Natural Grocers
  • Whole Foods Market
  • Sprouts Farmers Market
  • Fresh Market
  • Good Earth Markets
  • Other tracked chains

Store footprint

Store map

86 tracked store locations in Utah. The 7 largest tracked chains are highlighted.

  • Harmons (14)
  • Trader Joe's (5)
  • Natural Grocers (8)
  • Whole Foods Market (4)
  • Sprouts Farmers Market (5)
  • Fresh Market (6)
  • Good Earth Markets (5)
  • Other tracked chains

Top tracked chains by store count

  • 1 H Harmons logo Harmons 14
  • 2 N Natural Grocers logo Natural Grocers 8
  • 3 F Fresh Market logo Fresh Market 6
  • 4 T Trader Joe's logo Trader Joe's 5
  • 5 S Sprouts Farmers Market logo Sprouts Farmers Market 5
  • 6 G Good Earth Markets logo Good Earth Markets 5
  • 7 W Whole Foods Market logo Whole Foods Market 4
  • 8 C CBD Essentials 3
  • 9 R Redmond Heritage Farm Store logo Redmond Heritage Farm Store 3
  • 10 T The Fresh Market logo The Fresh Market 3
  • 11 D Dixie Nutrition 2
  • 12 H Holladay Health and Nutrition 2
  • 13 C Christopher's Herb Shop 1
  • 14 B Beatrice's Herbs 1
  • 15 D Desi Groceries 1
  • 16 H Healthy Me Health Foods 1
  • 17 T The Nutrition in Kearns 1
  • 18 P Peak Wellness & Nutrition 1
  • 19 M Mom's Place Gluten-Free 1
  • 20 G Grandma's Herbs logo Grandma's Herbs 1
  • 21 N Nutrishake Shop 1
  • 22 M Moonflower Community Cooperative 1
  • 23 W Water Fusions 1
  • 24 B BetterBody Foods logo BetterBody Foods 1
  • 25 E Elevated Sports Nutrition 1
  • 26 S Star Point Nutrition 1
  • 27 K Khorasan Mills 1
  • 28 O Organa International 1
  • 29 1 1st Oriental Market 1
  • 30 S Spring Brook Dairy LLC 1
  • 31 G Green Tea HP 1
  • 32 V Vida Sana 1
  • 33 M Melanie's Health & Nutrition 1
  • 34 C CjAveLina Island Market 1
  • 35 V Vitality Nutrition 1
  • 36 P Paty's Place 1
  • 37 S Sevier Valley Health Essentials 1
  • 38 P Pirate O's Gourmet Market 1

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