Trends · data through September 2026

Auto & Home Insurance in the United States

Iceflower tracks 474 stores from 151 auto & home insurance chains in the United States. Lemonade grew fastest over the last year, ahead of Progressive and Amtex Auto Insurance.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
151
Tracked stores
474
Consumer panel
130M+

Growth ranking

Fastest-growing tracked auto & home insurance chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Lemonade and Progressive sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L Lemonade logo Lemonade ▲5 +16.7%
2 P Progressive ▲3 +11.1%
3 A Amtex Auto Insurance ▲3 -1.1%
4 A A-MAX Auto Insurance logo A-MAX Auto Insurance ▲2 -4.7%
5 A Amtex Insurance ▲3 -6.4%
6 P Progressive Insurance logo Progressive Insurance ▲1 -8.5%
7 S State Farm logo State Farm ▲3 -13.0%
8 J John Yurconic Agency ▲2 -29.3%
9 F Fred Loya Insurance logo Fred Loya Insurance ▼2 -33.5%
10 F Farm Bureau Insurance logo Farm Bureau Insurance - -35.5%
11 F Fiesta Auto Insurance & Tax Service logo Fiesta Auto Insurance & Tax Service ▲2 -35.7%
12 L La Familia Auto Insurance and Tax Service logo La Familia Auto Insurance and Tax Service ▲2 -40.2%
13 L L.A. Insurance logo L.A. Insurance - -43.1%
14 I Insurance Navy Brokers logo Insurance Navy Brokers ▼4 -43.2%
15 P Patriot Insurance Agencies - -53.3%
  • Liberty Mutual
  • Farm Bureau Insurance
  • Nationwide Mutual Insurance Company
  • Mercury Insurance
  • Kentucky Farm Bureau
  • Indiana Farm Bureau Insurance
  • Root Insurance
  • Other tracked chains

Store footprint

Store map

474 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Liberty Mutual (19)
  • Farm Bureau Insurance (11)
  • Nationwide Mutual Insurance Company (34)
  • Mercury Insurance (1)
  • Kentucky Farm Bureau (1)
  • Indiana Farm Bureau Insurance (1)
  • Root Insurance (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 F Farmers Insurance logo Farmers Insurance 54
  • 2 N Nationwide Mutual Insurance Company logo Nationwide Mutual Insurance Company 34
  • 3 F Freeway Insurance logo Freeway Insurance 33
  • 4 S State Farm logo State Farm 28
  • 5 P Progressive Insurance logo Progressive Insurance 22
  • 6 A A-MAX Auto Insurance logo A-MAX Auto Insurance 21
  • 7 L Liberty Mutual logo Liberty Mutual 19
  • 8 L Lemonade logo Lemonade 16
  • 9 A Amtex Insurance 13
  • 10 F Farm Bureau Insurance logo Farm Bureau Insurance 11
  • 11 D Discount Car Insurance 10
  • 12 P Progressive 10
  • 13 L L.A. Insurance logo L.A. Insurance 9
  • 14 L La Familia Auto Insurance and Tax Service logo La Familia Auto Insurance and Tax Service 8
  • 15 P Pronto Insurance logo Pronto Insurance 8
  • 16 A American Family Insurance logo American Family Insurance 7
  • 17 F Fiesta Auto Insurance & Tax Service logo Fiesta Auto Insurance & Tax Service 6
  • 18 F Fred Loya Insurance logo Fred Loya Insurance 5
  • 19 A Amtex Auto Insurance 5
  • 20 T Travelers logo Travelers 5
  • 21 P Patriot Insurance Agencies 3
  • 22 F Farm Bureau Financial Services logo Farm Bureau Financial Services 3
  • 23 J John Yurconic Agency 3
  • 24 I Insurance Navy Brokers logo Insurance Navy Brokers 3
  • 25 U USA Insurance Co 3
  • 26 A Acceptance Insurance logo Acceptance Insurance 2
  • 27 N Nolan's Auto Tags 2
  • 28 T The Yurconic Agency 2
  • 29 G Georgia Farm Bureau logo Georgia Farm Bureau 2
  • 30 U Univista Insurance 2
  • 31 C Cost-U-Less Insurance 2
  • 32 P Protective Agency 2
  • 33 U United Insurance Agencies 2
  • 34 A Amica Mutual Insurance Company logo Amica Mutual Insurance Company 2
  • 35 T Tennessee Auto Insurance Agency 1
  • 36 D Dejesus Auto Tags II INC 1
  • 37 K Kristen Ford 1
  • 38 S Superior Insurance 1
  • 39 S Steven Allred 1
  • 40 F Falcon Insurance Group logo Falcon Insurance Group 1
  • 41 L Lincoln Auto Insurance 1
  • 42 J Jennifer Ross 1
  • 43 A Alex Auto Tag 1
  • 44 I Inszone Insurance Services 1
  • 45 R Rapid Insurance Services 1
  • 46 H Hanway Insurance 1
  • 47 M Magnolia Auto Insurance Service 1
  • 48 A Ayala Insurance Service 1
  • 49 O Omega Insurance Agen 1
  • 50 O Olson Insurance & Financial Services, Inc. 1

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