Growth
House of Fraser against its category
The biggest tracked UK department stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks House of Fraser's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Argos
|
+6.9% |
| 2 |
J
John Lewis
|
-21.0% |
| 3 |
M
Marks & Spencer
|
+11.2% |
| 4 |
H
House of Fraser
|
-6.2% |
| 5 | M M&S | - |
| 6 |
D
Dunnes Stores
|
+19.8% |
| 7 |
J
John Lewis & Partners
|
+3.4% |
| 8 |
T
Trago Mills
|
-7.0% |
| 9 | B Boundary Outlet | +5.4% |
| 10 | A Argos Aberdeen Portlethen | -1.6% |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked House of Fraser locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- West Midlands 6
- East Midlands 4
- Scotland 4
- South East 4
- South West 4
- North West 2
- Yorkshire and The Humber 2
- East of England 1
- London 1
- North East 1
- Northern Ireland 1
Customer overlap
Who shops at House of Fraser
Tracked chains House of Fraser customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Meadowhall
100
Meadowhall
100
A
Aspecto Sheffield
77
More trends