Growth
The Bird in Hand against its category
The biggest tracked UK pubs chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Bird in Hand's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | S Sovereigns | - |
| 2 | T The Red Lion | +2.7% |
| 3 |
B
Brewers Fayre
|
-22.3% |
| 4 | E Epworth House | - |
| 5 | O O'Neill's | +6.3% |
| 6 |
W
Wetherspoon
|
-0.5% |
| 7 | T The Royal Oak | +10.1% |
| 8 | Y YO! Waltham Abbey Tesco Kiosk | -8.4% |
| 9 | T The Crown | -4.5% |
| 10 | T The Ship Inn | -2.3% |
| 113 | T The Bird in Hand | +2.2% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked The Bird in Hand locations across 6 of the UK's 12 regions and nations.
Tracked stores by region
- South East 5
- West Midlands 4
- East of England 2
- London 1
- South West 1
- Wales 1
Customer overlap
Who shops at The Bird in Hand
Tracked chains The Bird in Hand customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends