Growth
King William IV against its category
The biggest tracked UK bars, pubs & breweries by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks King William IV's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | E Epworth House | - |
| 2 | S Sovereigns | -6.4% |
| 3 | T The Red Lion | -2.6% |
| 4 |
S
Slug and Lettuce
|
+6.7% |
| 5 | T The Ivy | +11.1% |
| 6 |
O
O'Neill's
|
-0.1% |
| 7 | T The Royal Oak | +5.4% |
| 8 |
W
Wetherspoon
|
+3.2% |
| 9 | Y YO! Waltham Abbey Tesco Kiosk | -8.9% |
| 10 | T The White Horse | +7.0% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked King William IV locations across 5 of the UK's 12 regions and nations.
Tracked stores by region
- East of England 5
- London 3
- South East 3
- South West 2
- North West 1
Customer overlap
Who shops at King William IV
Tracked chains King William IV customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends