Trends · data through September 2026

Breakfast & Brunch Cafes in San Antonio-New Braunfels, TX

Iceflower tracks 30 stores from 20 breakfast & brunch cafes in San Antonio-New Braunfels, TX.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
20
Tracked stores
30
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast & brunch cafes

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. First Watch and The Magnolia Pancake Haus sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 First Watch - -4.4%
2 The Magnolia Pancake Haus - -5.1%
  • First Watch
  • The Magnolia Pancake Haus
  • Snooze, an A.M. Eatery
  • Box St. All Day Brunch
  • Flavor Rich Restaurant
  • Maple Street Biscuit Company
  • Pancake Joe's
  • Other tracked chains

Store footprint

Store map

30 tracked store locations in San Antonio-New Braunfels, TX. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 15 of the 30 stores (50%); 15 of the 20 tracked chains have a single store here. 0.5% of the tracked food & drink stores here are breakfast & brunch cafes, against 0.6% across Texas.

  • First Watch (6)
  • The Magnolia Pancake Haus (3)
  • Snooze, an A.M. Eatery (2)
  • Box St. All Day Brunch (1)
  • Flavor Rich Restaurant (1)
  • Maple Street Biscuit Company (2)
  • Pancake Joe's (2)
  • Other tracked chains

Top tracked chains by store count

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