Trends · data through September 2026

Grocery & Convenience trends in San Antonio-New Braunfels, TX

Iceflower tracks 891 stores from 639 grocery & convenience chains in San Antonio-New Braunfels, TX. The Honey Baked Ham Company grew fastest over the last year, ahead of La Michoacana Meat Market and Valley Mart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
639
Tracked stores
891
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Honey Baked Ham Company and La Michoacana Meat Market sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 The Honey Baked Ham Company - +16.3%
2 La Michoacana Meat Market - +15.2%
3 Valley Mart ▲1 +13.3%
4 Black Rifle Coffee Company - +9.6%
5 Granzin's Deer Processing - +7.2%
6 Spec's Wines, Spirits & Finer Foods - +3.8%
7 H-E-B - +1.5%
8 Sprouts Farmers Market - +0.4%
9 Sam's Club - -2.6%
10 Texas Cheer Liquor - -2.8%
11 Costco - -5.1%
12 Mr Liquor - -6.0%
13 Lowe's Market ▲1 -6.5%
14 LOL Liquors - -8.3%
15 WB Liquors & Wine - -8.4%

Store footprint

Store map

891 tracked store locations in San Antonio-New Braunfels, TX, colored by category. The top 5 chains by store count run 120 of the 891 stores (13%); 570 of the 639 tracked chains have a single store here. 9% of the tracked grocery & convenience stores here are supermarkets, against 16% across Texas.

Top tracked chains by store count

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