Trends · data through September 2026

Family Restaurants & Diners in Salt Lake City-Murray, UT

Iceflower tracks 48 stores from 20 family restaurants & diners in Salt Lake City-Murray, UT. Jim's Family Restaurant grew fastest over the last year, ahead of Village Inn and IHOP.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
20
Tracked stores
48
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family restaurants & diners

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Jim's Family Restaurant and Village Inn sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 J Jim's Family Restaurant - +7.0%
2 V Village Inn logo Village Inn - +2.2%
3 I IHOP logo IHOP - -2.3%
4 V Virg's - -4.0%
5 D Denny's logo Denny's - -10.7%
  • IHOP
  • Jim's Family Restaurant
  • Black Bear Diner
  • Denny's
  • Virg's
  • Village Inn
  • Cracker Barrel Old Country Store
  • Other tracked chains

Store footprint

Store map

48 tracked store locations in Salt Lake City-Murray, UT. The 7 largest tracked chains are highlighted.

  • IHOP (8)
  • Jim's Family Restaurant (5)
  • Black Bear Diner (5)
  • Denny's (7)
  • Virg's (3)
  • Village Inn (4)
  • Cracker Barrel Old Country Store (1)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →