Trends · data through August 2026

Breakfast Restaurants in Richmond, VA

Iceflower tracks 43 stores from 9 breakfast restaurants chains in Richmond, VA. Waffle House grew fastest over the last year, ahead of IHOP and First Watch.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9
Tracked stores
43
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast restaurants chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Waffle House and IHOP sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Waffle House logo Waffle House - +7.5%
2 I IHOP logo IHOP - +0.3%
3 F First Watch logo First Watch - -1.2%
  • Waffle House
  • IHOP
  • First Watch
  • Eggspectation
  • Brunches
  • SB's Lakeside Love Shack
  • Capitol Waffle Shop
  • Other tracked chains

Store footprint

Store map

43 tracked store locations in Richmond, VA. The 7 largest tracked chains are highlighted.

  • Waffle House (22)
  • IHOP (10)
  • First Watch (5)
  • Eggspectation (1)
  • Brunches (1)
  • SB's Lakeside Love Shack (1)
  • Capitol Waffle Shop (1)
  • Other tracked chains

Top tracked chains by store count

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