Growth
Hickory Farms Holiday Market against its category
The biggest tracked US gift shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hickory Farms Holiday Market's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
-7.8% |
| 2 |
B
BoxLunch
|
-11.3% |
| 3 | W WinStar World Casino and Resort | - |
| 4 |
A
Alvin's Island
|
-16.3% |
| 5 | V VIP Smoke Shop | -32.0% |
| 6 |
T
The Paper Store
|
-2.3% |
| 7 | V Vance Outdoors | -14.9% |
| 8 | D Disney Springs Marketplace | -12.0% |
| 9 |
P
POP Mart
|
- |
| 10 | B Bronner's CHRISTmas Wonderland | -11.5% |
| 40 |
H
Hickory Farms Holiday Market
|
-30.1% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Hickory Farms Holiday Market locations across 7 US states.
Customer overlap
Who shops at Hickory Farms Holiday Market
Tracked chains Hickory Farms Holiday Market customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Meridian Main Street Market
95
W
Wilson Bates
59
Z
Zamzows
59
Zamzows
59
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