Growth
Black Rifle Coffee Company against its category
The biggest tracked US coffee & tea chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Black Rifle Coffee Company's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Illy | +15.5% |
| 2 | Black Rifle Coffee Company | -20.4% |
| 3 | Intelligentsia Coffee | -7.2% |
| 4 | Onyx Coffee Lab | +16.6% |
| 5 | Ku Cha House of Tea | +6.1% |
| 6 | Grind | - |
| 7 | Barnie's Coffee & Tea Co. | -25.8% |
Share of tracked category spend, indexed
Store footprint
Store map
34 tracked Black Rifle Coffee Company locations across 11 US states. Texas, Tennessee, and Utah hold 65% of them.
Customer overlap
Who shops at Black Rifle Coffee Company
Tracked chains Black Rifle Coffee Company customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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