Trends · data through July 2026

Grocery Stores in Norwich

Iceflower tracks 190 stores from 77 grocery stores chains in Norwich. M&S Simply Food grew fastest over the last year, ahead of Morrisons and Roys.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
77
Tracked stores
190
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. M&S Simply Food and Morrisons sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M M&S Simply Food logo M&S Simply Food - +15.9%
2 M Morrisons logo Morrisons - +14.4%
3 R Roys logo Roys - +10.0%
4 W Waitrose & Partners logo Waitrose & Partners - +5.2%
5 A ALDI logo ALDI - +4.2%
6 C Co-op Food logo Co-op Food - +0.1%
7 T Tesco logo Tesco - -2.5%
8 S Sainsbury's logo Sainsbury's - -4.7%
9 A Asda logo Asda - -5.0%
10 L Lidl logo Lidl - -6.9%
11 E East of England Co-op logo East of England Co-op - -8.5%
12 I Iceland logo Iceland - -9.1%
13 C Central Co-op Food logo Central Co-op Food - -10.7%
  • Tesco
  • ALDI
  • Sainsbury's
  • Lidl
  • Asda
  • Morrisons
  • Waitrose & Partners
  • Other tracked chains

Store footprint

Store map

190 tracked store locations in Norwich. The 7 largest tracked chains are highlighted.

  • Tesco (23)
  • ALDI (10)
  • Sainsbury's (5)
  • Lidl (9)
  • Asda (4)
  • Morrisons (10)
  • Waitrose & Partners (3)
  • Other tracked chains

Top tracked chains by store count

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