Trends · data through September 2026

Vitamins & Supplements in Los Angeles-Long Beach-Anaheim, CA

Iceflower tracks 97 stores from 8 vitamins & supplements in Los Angeles-Long Beach-Anaheim, CA. Max Muscle Nutrition grew fastest over the last year, ahead of The Vitamin Shoppe and Nutrishop.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
8
Tracked stores
97
Consumer panel
130M+

Growth ranking

Fastest-growing tracked vitamins & supplements

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Max Muscle Nutrition and The Vitamin Shoppe sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Max Muscle Nutrition - +9.0%
2 T The Vitamin Shoppe logo The Vitamin Shoppe - +5.2%
3 N Nutrishop logo Nutrishop - +3.2%
4 G GNC logo GNC - -11.5%
  • The Vitamin Shoppe
  • GNC
  • Wholesale Nutrition Center
  • Nutrishop
  • Max Muscle Nutrition
  • Vitamin World
  • Total Nutrition
  • Other tracked chains

Store footprint

Store map

97 tracked store locations in Los Angeles-Long Beach-Anaheim, CA. The 7 largest tracked chains are highlighted.

  • The Vitamin Shoppe (27)
  • GNC (49)
  • Wholesale Nutrition Center (7)
  • Nutrishop (7)
  • Max Muscle Nutrition (3)
  • Vitamin World (2)
  • Total Nutrition (1)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.