Trends · data through July 2026

Fashion or Apparel Stores in London

Iceflower tracks 85 stores from 46 fashion or apparel stores chains in London. Accessorize grew fastest over the last year, ahead of Michael Kors and Claire's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
46
Tracked stores
85
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fashion or apparel stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Accessorize and Michael Kors sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A Accessorize - +17.1%
2 M Michael Kors logo Michael Kors - +15.7%
3 C Claire's logo Claire's ▲1 +4.6%
4 R Reiss logo Reiss - -12.6%
5 L Longchamp logo Longchamp ▲1 -30.6%
6 L Lids logo Lids ▼2 -95.3%
  • Michael Kors
  • Accessorize
  • Reiss
  • Louis Vuitton
  • Coach
  • Longchamp
  • Time Machine
  • Other tracked chains

Store footprint

Store map

85 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Michael Kors (5)
  • Accessorize (20)
  • Reiss (4)
  • Louis Vuitton (1)
  • Coach (3)
  • Longchamp (3)
  • Time Machine (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 A Accessorize 20
  • 2 L Lids logo Lids 6
  • 3 M Michael Kors logo Michael Kors 5
  • 4 C Claire's logo Claire's 5
  • 5 R Reiss logo Reiss 4
  • 6 C Coach logo Coach 3
  • 7 L Longchamp logo Longchamp 3
  • 8 L Lucilla Schoolwear Ltd 1
  • 9 W Wander 1
  • 10 B BALIJEW 1
  • 11 C Case 1
  • 12 S Sassy Hair & Cosmetics 1
  • 13 A Afro Beauty 1
  • 14 T The Drays 1
  • 15 E Empire Events 1
  • 16 P Prime Vertex 1
  • 17 T Tech Geek 1
  • 18 W Wedding Tables 1
  • 19 M Mighty Bird UK 1
  • 20 K Kentish Mart 1
  • 21 L London Undercover 1
  • 22 R Rack And Style 1
  • 23 A Angelica Bridal 1
  • 24 F Fashostyle Ltd. 1
  • 25 W W12 Luggage 1
  • 26 S Story 1
  • 27 L Louis Vuitton logo Louis Vuitton 1
  • 28 T Time Machine 1
  • 29 C CHANEL logo CHANEL 1
  • 30 H Hewitts of Croydon 1
  • 31 I Islington 1
  • 32 K Khalsa Schoolwear 1
  • 33 K Kurt Geiger Lakeside 1
  • 34 L Lost property 1
  • 35 H Harry Potter Wands 1
  • 36 S Sandbanks 1
  • 37 B Beak Street 1
  • 38 P Paul Street 1
  • 39 E Emporio Armani logo Emporio Armani 1
  • 40 S Stevensons School Uniforms 1
  • 41 S Shakespeare Mural 1
  • 42 C Carvela Lakeside 1
  • 43 O Osprey London 1
  • 44 C Carvela Brent Cross 1
  • 45 S Schoolwear Inc 1
  • 46 C Carvela Wembley Outlet 1

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