Trends · data through July 2026

Auto Rental Services in London

Iceflower tracks 41 stores from 11 auto rental services chains in London.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
11
Tracked stores
41
Consumer panel
130M+

Growth ranking

Fastest-growing tracked auto rental services chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Enterprise - -13.6%

Store footprint

Store map

41 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Enterprise (30)
  • Zipcar (1)
  • KJ PCO (1)
  • Simple Self Drive (1)
  • Otto Car (1)
  • Spitalfields (1)
  • Whitechapel (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 E Enterprise 30
  • 2 W Whitechapel 2
  • 3 Z Zipcar logo Zipcar 1
  • 4 K KJ PCO 1
  • 5 S Simple Self Drive 1
  • 6 O Otto Car 1
  • 7 S Spitalfields 1
  • 8 T The 000 Club 1
  • 9 F Fleet 1
  • 10 H Homeland Express Ltd 1
  • 11 B Budget Car Rental logo Budget Car Rental 1

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