Trends · data through September 2026

Auto Rental Services in London

Iceflower tracks 53 stores from 12 auto rental service chains in London.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
12
Tracked stores
53
Consumer panel
130M+

Growth ranking

Fastest-growing tracked auto rental service chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Enterprise logo Enterprise - -1.0%

Store footprint

Store map

53 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Enterprise (39)
  • KJ PCO (1)
  • Green Motion (2)
  • Simple Self Drive (1)
  • Zipcar (2)
  • Spitalfields (1)
  • Otto Car (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 E Enterprise logo Enterprise 39
  • 2 G Green Motion logo Green Motion 2
  • 3 Z Zipcar logo Zipcar 2
  • 4 W Whitechapel 2
  • 5 K KJ PCO 1
  • 6 S Simple Self Drive 1
  • 7 S Spitalfields 1
  • 8 O Otto Car logo Otto Car 1
  • 9 B Budget Car Rental logo Budget Car Rental 1
  • 10 F Fleet 1
  • 11 T The 000 Club 1
  • 12 H Homeland Express Ltd 1

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