Trends · data through September 2026

EVs & Charging in London

Iceflower tracks 61 stores from 17 EVs & charging chains in London.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
17
Tracked stores
61
Consumer panel
130M+

Growth ranking

Fastest-growing tracked EVs & charging chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Believ and bp Pulse sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Believ - -1.8%
2 B bp Pulse - -26.9%
  • bp Pulse
  • MFG
  • Shell Recharge
  • char.gy
  • Smart Charge Charging Station
  • Mer
  • MFG EV Chargers
  • Other tracked chains

Store footprint

Store map

61 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • bp Pulse (27)
  • MFG (2)
  • Shell Recharge (4)
  • char.gy (2)
  • Smart Charge Charging Station (7)
  • Mer (2)
  • MFG EV Chargers (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 B bp Pulse 27
  • 2 S Smart Charge Charging Station 7
  • 3 S Shell Recharge logo Shell Recharge 4
  • 4 B Believ 4
  • 5 E ESB EV Solutions 3
  • 6 M MFG 2
  • 7 C char.gy logo char.gy 2
  • 8 M Mer logo Mer 2
  • 9 G Gridserve logo Gridserve 2
  • 10 U ubitricity 1
  • 11 B Britania Car park 1
  • 12 F Fastned 1
  • 13 P polar 1
  • 14 W White Oak Leisure Centre 1
  • 15 L London - Westfield White City Supercharger 1
  • 16 A Applegreen Electric Charging Station 1
  • 17 M MFG EV Chargers 1

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