Trends · data through September 2026

Auto Rental Services in the United Kingdom

Iceflower tracks 409 stores from 76 auto rental service chains in the United Kingdom. Enterprise grew fastest over the last year, ahead of National and Europcar.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
76
Tracked stores
409
Consumer panel
130M+

Growth ranking

Fastest-growing tracked auto rental service chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Enterprise and National sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Enterprise logo Enterprise - -6.1%
2 N National - -7.4%
3 E Europcar logo Europcar ▲1 -8.4%
4 A Avis UK - -23.2%
5 Z Zipcar logo Zipcar ▼1 -75.9%
  • Enterprise
  • National Car Rental
  • Kendall Cars
  • Enterprise Rent-A-Car
  • Hertz
  • Green Motion
  • KJ PCO
  • Other tracked chains

Store footprint

Store map

409 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Enterprise (304)
  • National Car Rental (1)
  • Kendall Cars (1)
  • Enterprise Rent-A-Car (2)
  • Hertz (3)
  • Green Motion (7)
  • KJ PCO (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 E Enterprise logo Enterprise 304
  • 2 G Green Motion logo Green Motion 7
  • 3 E Europcar logo Europcar 7
  • 4 A Avis UK 4
  • 5 N National 4
  • 6 H Hertz logo Hertz 3
  • 7 Z Zipcar logo Zipcar 3
  • 8 A AMK Self Drive 2
  • 9 D Direct Cars 2
  • 10 B Budget Car Rental logo Budget Car Rental 2
  • 11 R Ready Rent A Car 2
  • 12 W Whitechapel 2
  • 13 A AMT Auto 2
  • 14 S Salford Van Hire 2
  • 15 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car 2
  • 16 P Private Car Hire 1
  • 17 P Practical Car & Van Rental logo Practical Car & Van Rental 1
  • 18 B Blackwood Self Drive 1
  • 19 B Birmingham Airport Car Hire 1
  • 20 M Mitchells Hire Drive 1
  • 21 B Bury Van Hire 1
  • 22 G G Force Economy Van & Car Hire 1
  • 23 W West Wallasey Car Hire 1
  • 24 D Drivalia Car Hire Manchester Airport 1
  • 25 S Supa Car Wash Ltd 1
  • 26 B Budget 1
  • 27 T Thames Valley Rentals 1
  • 28 N National Car Rental logo National Car Rental 1
  • 29 B Britannia Leasing 1
  • 30 F Farnham Cabs 1
  • 31 P PitStop Campers 1
  • 32 A Anglo American Car Hire 1
  • 33 S SurPrice Car Rentals logo SurPrice Car Rentals 1
  • 34 A Arval UK logo Arval UK 1
  • 35 W Wedding Cars High Wycombe 1
  • 36 W Wigan Limo 1
  • 37 0 001 Alpha Cars of Bicester 1
  • 38 G Global Go! 1
  • 39 U U-Save 1
  • 40 H Homeland Express Ltd 1
  • 41 C Cumbernauld Hire Drive 1
  • 42 A Afford Rent-A-Car 1
  • 43 T The 000 Club 1
  • 44 F Fleet 1
  • 45 G Glenrental Ltd 1
  • 46 K Kendall Cars 1
  • 47 K KJ PCO 1
  • 48 I Imperial Vehicle Hire Watford 1
  • 49 L Low Cost Car Rental 1
  • 50 U U-Drive 1

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