Trends · data through July 2026

Auto Rental Services in the United Kingdom

Iceflower tracks 239 stores from 47 auto rental services chains in the United Kingdom.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
47
Tracked stores
239
Consumer panel
130M+

Growth ranking

Fastest-growing tracked auto rental services chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Europcar and Enterprise sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Europcar - +6.2%
2 E Enterprise - -10.9%
  • Enterprise
  • Zipcar
  • Kendall Cars
  • National Car Rental
  • Hertz
  • Enterprise Rent-A-Car
  • Salford Van Hire
  • Other tracked chains

Store footprint

Store map

239 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Enterprise (180)
  • Zipcar (2)
  • Kendall Cars (1)
  • National Car Rental (2)
  • Hertz (3)
  • Enterprise Rent-A-Car (1)
  • Salford Van Hire (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 E Enterprise 180
  • 2 H Hertz logo Hertz 3
  • 3 E Europcar 3
  • 4 A AMT Auto 2
  • 5 D Direct Cars 2
  • 6 W Whitechapel 2
  • 7 B Budget Car Rental logo Budget Car Rental 2
  • 8 G Green Motion logo Green Motion 2
  • 9 N National 2
  • 10 S Salford Van Hire 2
  • 11 N National Car Rental logo National Car Rental 2
  • 12 Z Zipcar logo Zipcar 2
  • 13 B Blackwood Self Drive 1
  • 14 P Private Car Hire 1
  • 15 B Bury Van Hire 1
  • 16 M Mitchells Hire Drive 1
  • 17 T The 000 Club 1
  • 18 F Fleet 1
  • 19 K Kendall Cars 1
  • 20 S Supa Car Wash Ltd 1
  • 21 W Wigan Limo 1
  • 22 H Homeland Express Ltd 1
  • 23 B Budget logo Budget 1
  • 24 0 001 Alpha Cars of Bicester 1
  • 25 A Arval UK 1
  • 26 C Cumbernauld Hire Drive 1
  • 27 A Anglo American Car Hire 1
  • 28 B Britannia Leasing 1
  • 29 I Imperial Vehicle Hire Watford 1
  • 30 K KJ PCO 1
  • 31 U U-Drive 1
  • 32 S Simple Self Drive 1
  • 33 O Otto Car 1
  • 34 C Choice Vehicle Rentals 1
  • 35 S Salop Leisure 1
  • 36 S Swindon Car and Van Rental 1
  • 37 H Highbridge Caravan Centre 1
  • 38 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car 1
  • 39 E EA Vehicle Rental 1
  • 40 A Abacus Vehicle Hire 1
  • 41 S Spitalfields 1
  • 42 P Perran Sands 1
  • 43 D Drivalia Car Hire Edinburgh Airport 1
  • 44 T Tilshead Caravans 1
  • 45 I Intack Self Drive 1
  • 46 B Birmingham Airport Car Hire 1
  • 47 G G Force Economy Van & Car Hire 1

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