Trends · data through September 2026

Family & Value Apparel in Kansas City, MO-KS

Iceflower tracks 31 stores from 11 family & value apparel chains in Kansas City, MO-KS. Rainbow Shops grew fastest over the last year, ahead of Old Navy and Citi Trends.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
11
Tracked stores
31
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Rainbow Shops and Old Navy sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Rainbow Shops logo Rainbow Shops - +18.9%
2 O Old Navy logo Old Navy - -3.2%
3 C Citi Trends logo Citi Trends - -25.0%
  • Old Navy
  • Gap
  • K&G Fashion Superstore
  • Rainbow Shops
  • Trendz
  • Levi's
  • Shoe Dept.
  • Other tracked chains

Store footprint

Store map

31 tracked store locations in Kansas City, MO-KS. The 7 largest tracked chains are highlighted.

  • Old Navy (12)
  • Gap (1)
  • K&G Fashion Superstore (1)
  • Rainbow Shops (5)
  • Trendz (1)
  • Levi's (1)
  • Shoe Dept. (2)
  • Other tracked chains

Top tracked chains by store count

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