Trends · data through September 2026

Thai, Vietnamese, Filipino & Hawaiian in Illinois

Iceflower tracks 433 stores from 370 Thai, Vietnamese, Filipino & Hawaiian chains in Illinois. Poke Burrito grew fastest over the last year, ahead of Jollibee and Poke Bros..

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
370
Tracked stores
433
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Thai, Vietnamese, Filipino & Hawaiian chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Poke Burrito and Jollibee sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Poke Burrito ▲1 +12.5%
2 J Jollibee logo Jollibee - +3.3%
3 P Poke Bros. logo Poke Bros. - -11.0%
4 J Joy Yee Noodle - -11.1%
5 A Aloha Poké logo Aloha Poké - -12.4%
6 N Noodles Pho U ▼1 -14.6%
7 H Hawaiian Bros Island Grill logo Hawaiian Bros Island Grill - -29.9%
  • Joy Yee Noodle
  • Poke Bros.
  • Jollibee
  • Sunda
  • Chi Tung Restaurant
  • Crying Tiger
  • Kasama
  • Other tracked chains

Store footprint

Store map

433 tracked store locations in Illinois. The 7 largest tracked chains are highlighted.

  • Joy Yee Noodle (5)
  • Poke Bros. (21)
  • Jollibee (4)
  • Sunda (2)
  • Chi Tung Restaurant (1)
  • Crying Tiger (1)
  • Kasama (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 P Poke Bros. logo Poke Bros. 21
  • 2 A Aloha Poké logo Aloha Poké 10
  • 3 J Joy Yee Noodle 5
  • 4 J Jollibee logo Jollibee 4
  • 5 P Poke Burrito 4
  • 6 L Lotus Banh Mi 4
  • 7 N Noodles Pho U 3
  • 8 H Hawaiian Bros Island Grill logo Hawaiian Bros Island Grill 3
  • 9 P Pho Home 2
  • 10 T Thai Inbox 2
  • 11 S Savory Crust 2
  • 12 S Sticky Rice 2
  • 13 P Pho Lover 2
  • 14 M Magic Kitchen 2
  • 15 R Ruby of Siam 2
  • 16 P Pho Cafe 2
  • 17 A Amarit 2
  • 18 S Saigon Restaurant 2
  • 19 T Thai House 2
  • 20 S Siam Thai 2
  • 21 T Tuk Tuk Thai Fusion 2
  • 22 S Sunda 2
  • 23 V VIP Thai Cuisine 1
  • 24 J Jin Thai logo Jin Thai 1
  • 25 P Pho Nam Lua 1
  • 26 T Thai Kitchen 2 1
  • 27 H Habrae 1
  • 28 H Hai Yen Restaurant 1
  • 29 S Stix and Noodles 1
  • 30 L Luong-Loi Restaurant 1
  • 31 P Pho Ha 1
  • 32 J Joy's Noodles & Rice 1
  • 33 U Urban Vegan 1
  • 34 T Thai Lagoon 1
  • 35 T The Snail 1
  • 36 P Poke Hale 1
  • 37 T Tusk Thai Cuisine 1
  • 38 T Tac Quick 1
  • 39 B Bann Thai 1
  • 40 P Pono Ono Poke 1
  • 41 A Aloha Eats 1
  • 42 S Salamat Po 1
  • 43 C Crying Tiger 1
  • 44 B Ba Le 1
  • 45 M Max's Restaurant 1
  • 46 T Thai Town 1
  • 47 P Pho Phu Linh 1
  • 48 C Cozy Noodles & Rice 1
  • 49 C Chai Thai Restaurant 1
  • 50 A Aloha Hawaiian BBQ 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →