Trends · data through September 2026

Underwear & Socks in Georgia

Iceflower tracks 67 stores from 16 underwear & socks in Georgia. Victoria's Secret grew fastest over the last year, ahead of Soma Intimates and Hanesbrands.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
67
Consumer panel
130M+

Growth ranking

Fastest-growing tracked underwear & socks

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Victoria's Secret and Soma Intimates sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Victoria's Secret logo Victoria's Secret - +7.1%
2 S Soma Intimates logo Soma Intimates - -14.5%
3 H Hanesbrands logo Hanesbrands - -92.0%
  • Victoria's Secret
  • Soma Intimates
  • Livi Rae Lingerie
  • Lucy's Love Shop
  • The Gift Spot
  • Jenette Bras
  • Jockey
  • Other tracked chains

Store footprint

Store map

67 tracked store locations in Georgia. The 7 largest tracked chains are highlighted.

  • Victoria's Secret (28)
  • Soma Intimates (17)
  • Livi Rae Lingerie (1)
  • Lucy's Love Shop (1)
  • The Gift Spot (1)
  • Jenette Bras (1)
  • Jockey (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 V Victoria's Secret logo Victoria's Secret 28
  • 2 S Soma Intimates logo Soma Intimates 17
  • 3 H Hanesbrands logo Hanesbrands 8
  • 4 J Jockey logo Jockey 2
  • 5 L Livi Rae Lingerie 1
  • 6 L Lucy's Love Shop 1
  • 7 T The Gift Spot 1
  • 8 J Jenette Bras 1
  • 9 E Eros Adult Boutique 1
  • 10 P Pure Bliss 1
  • 11 I Intimates Plus 1
  • 12 S Serpent and Sage Lingerie 1
  • 13 J Jigga Clothing 1
  • 14 L Lingerie Mart 1
  • 15 S Seduction By Tiffani 1
  • 16 R Rigby & Peller 1

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