Trends · data through July 2026

Grocery Stores in Exeter

Iceflower tracks 153 stores from 35 grocery stores chains in Exeter. Morrisons grew fastest over the last year, ahead of M&S Simply Food and Waitrose & Partners.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains: 35
Tracked stores: 153
Consumer panel: 130M+

Growth ranking

Fastest-growing tracked grocery stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Morrisons and M&S Simply Food sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	M Morrisons	-	+13.5%
2	M M&S Simply Food	-	+7.1%
3	W Waitrose & Partners	-	-0.8%
4	T Tesco	-	-4.6%
5	A ALDI	-	-5.6%
6	S Sainsbury's	-	-8.7%
7	T The Co-operative Food	-	-10.9%
8	C Co-op Food	-	-11.5%
9	H Holland & Barrett	-	-21.6%
10	I Iceland	-	-22.0%
11	C Costcutter	-	-41.9%

Tesco
Lidl
Sainsbury's
ALDI
Morrisons
Asda
Co-op Food
Other tracked chains

Store footprint

Store map

153 tracked store locations in Exeter. The 7 largest tracked chains are highlighted.

Tesco (23)
Lidl (12)
Sainsbury's (8)
ALDI (6)
Morrisons (14)
Asda (2)
Co-op Food (34)
Other tracked chains

Top tracked chains by store count

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