Growth
Yours Truly Restaurants against its category
The biggest tracked US family restaurants & diners by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Yours Truly Restaurants's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Cracker Barrel Old Country Store | +0.1% |
| 2 | IHOP | -2.2% |
| 3 | Waffle House | +7.1% |
| 4 | Denny's | -7.2% |
| 5 | Bob Evans | -0.0% |
| 6 | Black Bear Diner | +9.9% |
| 7 | Eat'n Park | -2.9% |
| 8 | Perkins American Food Co. | -0.0% |
| 9 | Silver Diner | -2.4% |
| 10 | Village Inn | +5.3% |
| 25 | Yours Truly Restaurants | +1.2% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Yours Truly Restaurants locations across 6 US states. Ohio, New York, and Illinois hold 81% of them.
Customer overlap
Who shops at Yours Truly Restaurants
Tracked chains Yours Truly Restaurants customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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