Growth
Wing It against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wing It's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chick-fil-A | +4.8% |
| 2 | Raising Cane's Chicken Fingers | -4.8% |
| 3 | Popeyes Louisiana Kitchen | -4.5% |
| 4 | KFC | -10.7% |
| 5 | Zaxby's | +1.1% |
| 6 | Wingstop | -6.4% |
| 7 | Bojangles' | +0.6% |
| 8 | Dave's Hot Chicken | +15.5% |
| 9 | Church's Chicken | +3.8% |
| 10 | Slim Chickens | -3.3% |
| 96 | Wing It | - |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Wing It locations across 8 US states. Alabama, California, and Florida hold 50% of them.
Tracked stores by state
- Alabama 2
- California 2
- Florida 1
- Georgia 1
- North Carolina 1
- New Jersey 1
- Nevada 1
- West Virginia 1
Customer overlap
Who shops at Wing It
Tracked chains Wing It customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Bessemer Utilities
100
Royalty Beauty Supply
88
Beauty Mania
85
Villas GRAB N GO
74
Hair & More
70
Oh Yes Wings
58
Mom's Deli
48
Green Acres Cafe
46
Maravilla's Mexican Grill
43
Wings Heaven
43
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